Focused tool collection

Ads & Analytics

Calculate campaign ratios from your own data with explicit formulas and no connection to ad accounts or analytics platforms.

7tools in this collection

Find the right workflow

Ads & Analytics

UTM Campaign URL Builder

Add encoded UTM campaign parameters to a valid destination URL while preserving unrelated query parameters.

Beginner Opportunity: Easy
Use this tool
Ads & Analytics

CTR Calculator

Calculate click-through rate from clicks and impressions.

Intermediate Opportunity: Medium
Use this tool
Ads & Analytics

CPC Calculator

Calculate average cost per click from spend and clicks.

Advanced Opportunity: High / Competitive
Use this tool
Ads & Analytics

CPM Calculator

Calculate cost per one thousand impressions.

Beginner Opportunity: Easy
Use this tool
Ads & Analytics

ROAS Calculator

Calculate return on ad spend from attributed revenue and advertising cost.

Intermediate Opportunity: Medium
Use this tool
Ads & Analytics

Conversion Rate Calculator

Calculate the percentage of visits or leads that completed a defined conversion.

Advanced Opportunity: High / Competitive
Use this tool
Ads & Analytics

A/B Test Sample Size Estimator

Estimate per-variant sample size for two proportions from a baseline rate and minimum relative uplift.

Beginner Opportunity: Easy
Use this tool